from sweden with love…the sound of arrows

The Sound Of Arrows

There has got to be something in the water over in Sweden. It seems that bristling and joyous pop music just comes so effortlessly to our friends across the Ocean. Another example in the long line of saccharine pop ditties comes in the form of The Sound Of Arrows. The duo made up of Oskar Gullstrand and Stefan Storm arrive with a very danceable and even more accessible brand of pop. One listen to the single, “M.A.G.I.C.” and your teeth will begin to ache within minutes. One might say this veers close to the breaking point of fluff. This may be true. I personally don’t usually gravitate towards this brand of happy-happy-joy-joy style of music but the hook just finds a way to pierce the cold, dark heart of mine and suddenly I crack a smile. Besides…who isn’t a sucker for a children’s choir?

“M.A.G.I.C.” by The Sound Of Arrows, taken from the Labrador release, “M.A.G.I.C.” EP

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